BY MARIA SONNENBERG • FOR FLORIDA TODAY

Dr. Diana Burton of Florida Eye Associates in Melbourne, Florida informs Wendy Handy about the use of Botox in her office. Medical offices that didn't take on such procedures in the past are now offering them because of a rise in demand. Photo by Michael R. Brown, FLORIDA TODAY

MELBOURNE FLORIDA – Despite the recession, or perhaps because of it, the anti-aging industry is enjoying a rebirth. Some Baby Boomers may feel that remaining young-looking is no longer a luxury, but rather a necessity.

According to a recent survey by the American Academy of Cosmetic Surgery, anti-aging procedures such as facelifts and eyelid lifts are on the rise, as are injections of Botox and fillers such as Juvederm.

Organizers of the Florida Anti-Aging and Healthy Living Expo at Florida Tech next month have seen strong interest from services that specialize in keeping Boomers – and those older – looking younger.

"Bookings for exhibition space is very strong in Brevard and around Central Florida," said Tom Palermo, president of the sponsor of the expo, Maverick Multimedia. "Because of Florida's compelling Baby Boomer population, we have booked exhibitors from as far away as Georgia, Maryland, Arizona, California and Missouri."

"The Baby Boomers are getting older, but they still feel young and they want to look that way, too," said Dr. Mark Berman, president of the American Academy of Cosmetic Surgery.

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